Representation Term Paper Example | Topics and Well Written Essays - 1500 words

Representation - Term Paper Example One organization that has come out to create diabetes awareness through commercials is Ispot TV. This is a company located in New York and its main mission is offering real time commercial television advertisements on a number of fields such as business, sports and health (â€Å"Ispot TV’). The study seeks to relay how Ispot TV creates diabetes awareness through commercials in addition offering medication guidelines and how to curb the menace. The main objective of Ispot TV is advertising of television commercials in real time to the public. Recently, the company has focused most of its attention on diabetes campaign because according to research, the disease is causing many deaths annually hence it is important for companies like Ispot TV and other organizations to step in and boost diabetes awareness campaign. This has been made possible due to the company’s vast experience in technology. Through technology, the company has eased the way in which information is relayed to people, for instance, through television sets and websites (â€Å"Ispot TV†). According to a recent diabetes commercial by Ispot TV, diabetes cannot be detected by physically staring at someone because it is internal (â€Å"Ispot TV†). The commercial, which is both in audio and visual form features Bret Michaels among other people, goes ahead to reveal that diabetes affects everybody irrespective of one’s age, gender or race . In the commercial, a number of diabetes victims talk about diabetes and how they are battling the disease on a daily basis. The victims, including Bret Michaels go on to state that nations ought to join the American diabetes association in the move to eradicate diabetes. American Diabetes Association is an organization in Alexandria whose main goal is not only eradicating diabetes but also ensuring that diabetes victims receive proper

Conan Doyle detective fiction Essay Example for Free

Conan Doyle detective fiction Essay Some people say that one of the reasons they enjoy reading crime stories like Sherlock Holmes is that order is always restored, good always triumphs over evil. Crime fiction is popular still today because there are many programmes on T. V today i. e. A Touch of Frost, Taggart, and Wire in the Blood. It is also in books like the novels of Ian Paterson. The genre is so popular because people enjoy it and there is an atmosphere of expectation in most stories. Conan Doyle was popular with the Victorian audience because the criminals always got caught, and his stories were published in a magazine read in a parlour or on a train journey. The basic structure of a crime story is that at the beginning there is order and all is well. Soon, however something happens usually a crime to disrupt that order. Then the detective investigates and solves the case. Finally order is restored again as good has defeated evil. This structure is evident in The Man with the Twisted Lip. For example it begins orderly at the beginning of the story as we read about Dr Watson and his wife in the sitting room just before the hour that a man goes to bed. His wife is knitting and Dr Watson sat in his chair. Then the order is disrupted when the doorbell rings and one of Dr Watsons patients Kate Whitney is at the door and she tells whats up. Dr Watson then goes to find Kate Whitneys husband and whilst there, finds Sherlock Holmes in the Opium den. The crime Sherlock Holmes has to investigate is the apparent murder of Neville St Clair. He solves the case by realising that Neville St Clair is in disguise as Hugh Boone. Finally order has been restored because Holmes gets to Neville St Clair and undisguises him as evil is defeated. Conan Doyle uses all the right ingredients and description to his villains which strikes fear into any reader. Dr Roylott is a perfect example of this. Conan Doyle describes him as So tall was he that his hat actually brushed the cross-bar of the doorway, and his breadth seemed to span it across from side to side. A large face, seared with a thousand wrinkles, burned yellow with the sun, and marked with evil passion, was turned from one to the other of us, while his deep-set, bile-shot eyes, and the high thin fleshless nose, gave him somewhat the resemblance to a fierce old bird of prey. This shows the sheer size and fierce looks that he has. I am a dangerous man to fall foul of! See here He stepped swiftly, seized the poker, and bent it into a curve with his huge brown hands. This shows how strong Dr Roylott is and to warn Sherlock Holmes off because other people fear him. In The Speckled Band Conan Doyle describes how aggressive, violent and Greedy Dr Roylott and that he uses his knowledge of medicine for evil doings. Jim Browner is another Conan Doyle that is very well described. His aggression, jealousy and uncontrollable rage are shown here. I swore to my wife that I would kill her if I found her under in his company again, and I led her back with me, sobbing and trembling and as white as a piece of paper. His cunning ways are shown here I had a heavy oak stick in my hand, and I telly you I saw red from the first; but as I ran I got cunning and hung back a little to see them without being seen. His violence and vengeance is shown here Crushed his head like an egg. I would have spared her, perhaps, for all my madness, but she threw her arms around him crying out to him I was like a wild beast that had tasted blood. This also shows there is no stopping him and that he gives no mercy. Conan Doyle carefully describes his settings to create tension and suspense. An example in The Man with the Twisted Lip Conan Doyle describes the opium den internally and externally to brilliant effect. The modern reader knows this is a place where sinister events happen, a black gap like the mouth of a cave Out of the black shadows there glimmered little red circles of light. The Victorian reader very familiar with the atmosphere in London and would be gripped by Watsons struggle to see and all the detail that Conan Doyle describes the Opium Den with. Sir Conan Doyle uses great language to create a tense atmosphere in The Speckled Band. In section where Helen Stoner relays what happened on the night her sister mysteriously died, he uses the story within the story to great effect. Firstly an atmosphere of foreboding is created as the weather is described The wind was howling, animal imagery which creates the effect that there is a wild beast outside. The rain was beating and splashing against the window which is describing the weather to create atmosphere of foreboding and uses words like beating to show violent imagery. Conan Doyle uses sentence structures effectively to create different atmospheres. He uses short sentences to create drama and also short sharp sentences followed by an exclamation mark to create a scary and tense atmosphere. For example in The Speckled Band when Julia shouts Oh my God! Helen! It was the band! Another example of a short sentence is when Helen says I knew that it was my sisters voice. Conan Doyle is very successful in writing detective fiction that appeals to a modern reader because he uses all the right ingredients and structure. Conan Doyle uses very interesting characters and evil villains, which makes the readers addicted to his detective fiction stories. He uses different types of language and sentence structure, which is very appealing to the readers.

Sociology Observation of Two Advertisements Essay -- Sociology Essays

This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines. We will start with Vogue. In Vogue #1, (an ad for Ruddenberry of London) there seems to be outdoor party of some sort going on. There is a man pouring tea with a fake smile. There's another male on seated on a horse, next to a younger female wearing a Mardi Gras mask. At the bottom is a young girl wearing the kind of wig that Thomas Jefferson wore. Most of the characters seem to be younger middle-age characters, and they would seem to be rather wealthy. I can't really make a guess at the occupations, but the guy pouring tea looks like a lawyer of some sort. They seem to have placed the one child character to the bottom of the page, perhaps indicative of the importance of children in this society portrayed. It's also intriguing to note that although we can see the full face of one and almost two more male characters, there are no women showed with their full face: either their head is turned, or their wearing a mask. It would seem that the men are the more important of the sexes in th is ad. This ad is meant to play towards the wealthier crowd, and it is probably meant to make one think of England. There are no other races portrayed in here except for Caucasian, so Ruddenberry is betting on the white crowd to buy their clothes. Vogue #2 (an ad for Kenar, once more a clothing company) portrays the "perfect" family from the 1950's. They all have fake smiles, and this picture of the model family is one ... ...e a musician and the rest of the character's occupations are not clearly defined. This ad is designed to make people feel uncool, so that they go out and buy this fragrance to feel cool. Jazz is very cool right now, and this ad shows that jazzy people wear this fragrance. The two characters in the foreground confused me. They don't seem to fit with the rest of the ad. From these six ads that I've selected, it's obvious that the two magazines I chose were primarily marketed for white consumers. Unless an ad is overly offensive or stereotypical, I don't think many people would get too upset looking at ads. The majority of my two magazines were ads, and most of those were one model standing there, looking beautiful. These ads were a little more interesting, and this observation will cause me to never look at magazine advertising the same again.

Making a Job Offer

Making a Job Offer Klaudia Barsi ORG 522 – Managing Performance for Results Colorado State University – Global Campus Dr. Danielle J. Camacho April 20, 2013 1. Recommend whether Jane should receive a best shot, competitive or lowball offer? Why? Clean Car Care (3Cs) should make the best-shot offer to Jane. She is a high-quality finalist, and her current employer is a strong competitor regarding the benefits she receives. Jane is an excellent employee of her current employer.She is also up for a promotion and soon receiving 2 weeks of vacation a year. Jane’s employer will most likely make a counteroffer, if Clean Car Care extends the offer to her as the manager. Therefore; Clean Car Care should make the best-shot offer to her with strong incentives that could make her leave her current employer. The best-shot offer also needed to compensate her for the job's requirement for working on the weekends. Clean Car Care needs to go present the best overall offer to be ab le to employ Jane.Unfortunately, the low ball offer would be uncompetitive with Jane’s current employment situation. She is an excellent employee who is also up for promotion, making a competitive salary with benefits including health insurance with no co-pay. She is only willing to change jobs if the terms are right. Additionally, the competitive offer would still be unlikely to make Jane leave her current job and to accept the job offer from 3Cs. Especially, that she prefers not to work on the weekends and Clean Car Care requires her to work both Saturday and Sundays.A competitive offer could potentially match Jane’s current employment terms in salary and benefits; however, she is likely to be promoted shortly; which would make 3Cs â€Å"competitive† job offer pretty much a lowball offer. 2. Recommend other inducements beyond salary, health insurance, vacation and hours schedule that might be addressed in the job offer and why. There are different inducements that could be offered to Jane and convince her to leave her current employer. I would recommend Clean Car Care to offer Jane a one-time hiring bonus and relocation assistance.I would leave out offering the hot skill premiums. The one-time hiring bonus would be helpful for Jane and it would only be a one-time expense to Clean Car Care. In this scenario, Jane is willing to move and work for Clean Car Care if the terms are right. Since she is willing to move, the relocation assistance, such as paying for moving expenses and providing house hunting services should be included in her offer letter. This would help the transition from Jane’s existing work and home to her new work and home.OFFER LETTER Clean Car Care (3Cs) Company April 20, 2013 Ms. Jane Roberts 2423 Fenton Parkway Tucson, AZ 87658 Dear Jane: On behalf of Clean Car Care (3Cs) company, I am pleased to offer you the position of manager at 3Cs’ Northside facility. You will directly report to Arlan Autospritz, Pre sident, Clean Car Care. This is an exempt position with an initial annual salary of $33,500, which equates to $1,288. 46 per bi-weekly pay period. Annual merit increases can be earned based on your job performance.We have established Tuesday, June 4, 2013 as your first date of employment. Please report to our main office located at 4356 Northside Dr. , Tucson, AZ 23456 at 8:30 am. Your benefits go into effect as of your date of hire. Your benefits include, health insurance, flexible work schedule, and vacation time. Clean Car Care would be happy to assist you in the relocation process by providing $1,500 for house/apartment hunting and $5,000 for normal and reasonable moving expenses.Additionally, we would like to provide you with $2,000 of signing bonus. This offer is contingent upon the successful completion of a background check; a drug screening test; signing this offer letter; and any attached documents and returning those signed documents to our Human Resources department. Aga in, Jane we look forward to your joining Clean Car Care (3Cs) Company and wish you a prosperous career here. Please indicate your acceptance of this offer below no later than April 22, 2013.Please keep a copy of this offer for your personal records. If you have any questions regarding this offer, please feel free to contact me. Sincerely, Arlan Autospritz President Clean Car Care I accept the offer as stated above. I understand and acknowledge that this offer does not guarantee me employment for any period of time and that the employment relationship between Clean Car Care and me will be â€Å"at will†, which means that either the Company or I may terminate the relationship at any time.However, we will request that you provide at least two weeks notice of your intent to terminate your employment with us. /// I also understand and acknowledge that the Company may change the terms and conditions of my employment at any time. Signature: __________________________________________ ______________________ Jane Roberts Date References Heneman, H. G. & Judge, T. A. (2012). Staffing organizations (7th ed. ). New York, NY: McGraw-Hill.

Differences between Shiite and Sunni Muslims

The religion Islam was founded by Mohammed (peace be upon him) in the 7th century. In 622, he founded the first Islamic land, a theocracy in Medina, a city in western Saudi Arabia located in the north of Makkah. According to Huda, an Islamic scholar, â€Å"The word â€Å"Sunni† in Arabic comes from a word meaning â€Å"one who follows the traditions of the Prophet. â€Å". Most Muslims believe that â€Å"leadership should have stayed within the Prophet's own family [the Quraish tribe], among those specifically appointed by him, or among Imams appointed by God Himself.†On the other hand, the Shiite group believes â€Å"that following the Prophet Muhammad's death, leadership should have passed straight away to his cousin/son-in-law, â€Å"Ali†. † (Huda, pg. 1) Moreover, according to Blanchard, a Middle East foreign affairs analyst, â€Å"the majority of the world’s Muslim population follows the Sunni branch of Islam and approximately 10-15% of all Muslims follow the Shiite (Shi’ite, Shi’a, Shia) branch†. (Blanchard, P, 1) Shiite populations constitute a majority in, Azerbaijan, Bahrain Iraq, and Iran.Furthermore, Shiite populations constitute a minority in, Kuwait, Syria, Pakistan, Saudi Arabia, Lebanon, Yemen and Afghanistan. Shiites and Sunnis share most fundamental religious tenets. Nevertheless, their dissimilarities sometimes have been the basis of political & religious fighting and sectarian violence.Differences between Shiite and SunniThe differences between Sunni and Shiite are initially ideological, not political . Over the hundreds of decades; these ideological differences have spawned a number of deviating practices and positions which have come to carry an ideological significance.A major difference between Shiite and Sunnis dates back to the death of the Prophet Muhammad (peace be upon him), and the question arose who was to take over the leadership of the Muslim country. Sunnis agree with th e position taken by almost all of the Prophet's companions that the new leader should be chosen from among those capable of the work. This is what was actually done, and (Hazrat) Abu Bakr, the Prophet’s close friend and advisor became the first Caliph of the Islamic country.The Shiite group says that caliphate should have been handed over to (Hazrat) Ali, the Prophet’s cousin and close companion who later became the fourth Caliph. Another major difference between Shiites and Sunnis has to do with â€Å"Imam Mahdi†, â€Å"the rightly-guided one† whose responsibility is to bring a just, worldwide caliphate into being. â€Å"The major difference is that for Shi`is he has already been here, and will return from hiding; for Sunnis he has yet to emerge into history: a comeback v. a coming out, if you will. † (HNN Staff, n. p. )According to Shiites, Imam is sinless by nature, and that his authority is infallible as it comes directly from the God. Hence, t hose belonging to Shiite sect venerate the Imams as saints and perform pilgrimages on their graves and shrines in the hopes of divine intercession On the other hand, Sunni Muslims believe that there is no root in Islam for a hereditary honored class of spiritual leaders, and obviously, no basis for the veneration of saints. Sunni Muslims believe that leadership of the community is not a birthright, but a faith that is earned and which may be given or taken away by the individuals themselves.Shiites also believe in animosity towards some of the companions of Prophet Muhammad (peace be upon him), based on their actions during the early years of discord about headship in the community. These companions include (Hazrat) Umar, (Hazrat) Aisha, (Hazrat) Abu Bakr, and so on. The first four caliphs as the rightful successors of Prophet Mohammad (peace be upon him) have taken place as the leaders of Muslim Ummah, which has been believed by the Sunni branch. Recognition of legitimate religious leaders has been given to the heirs of the four caliphs.The Arab world has continuously been ruled by these heirs until the Ottoman Empire broke up after the end of the First World War. Shiites, on the other hand believe that only the heirs of the 4th caliph, (Hazrat) Ali, are the legitimate successors of Mohammed (peace be upon him). In 931, the 12th Imam disappeared. This was a seminal event in the history of Shiites. â€Å"According to Loeffler Shiite say that Amir al-Mu'minin is the viceregent and successor of the Prophet. The Sunni say that the successors to the Prophet are Abu Bakr, Umar, and ‘Uthman†. (Loeffler, P, 39).The fourth caliph of the Prophet has been considered Ali by them. â€Å"Shiism has repeatedly split into smaller sects. The main branch, the â€Å"Twelvers,† believe in 12 imams who linked God and man after Muhammad's death.To Sunnis, he was the last of the prophets†. (The War within Islam, p, 2) Similar beliefs of Shiite and Sunni I t is significant to remember that in spite of all of these differences in belief and practice, Shiite and Sunni groups share the main articles of Islamic principle. Some say that some Muslims do not differentiate themselves by claiming membership in any particular group or sect.However, they give preference to call themselves simply Muslims. According to Terrill â€Å"Shi'ites, like other Muslims, believe in the Koran as well as the documented sayings and traditions of the Prophet Mohammad adhered to by Sunni Muslims.Nevertheless, and despite some contrary Shi'ite claims,there are important differences in doctrine. † (Terrill, p, 3) â€Å"Shia's share same beliefs as Sunnis one God; Muhammad as prophet; day of judgment; and life after death†. (Divisions within Islam, p, 3) They also confess that Muhammad (peace be upon him) was the messenger of God â€Å"Allah†.In Islam, all Muslims are supposed to live in accordance with the 5 pillars of â€Å"faith†: sh ahada (testimony), salat (prayers), saum (fasting), hajj (pilgrimage) and zakat (almsgiving). However, there are ideological differences regarding zakat in Sunnis and Shiites.In addition, in between the two groups according to Knapp, Shiites and Sunnis â€Å"agree, in terms of just cause, that jihad applies to the defense of territory, life, faith, and property; it is justified to repel invasion or its threat; it is necessary to guarantee freedom for the spread of Islam; and that difference in religion alone is not a sufficient cause† (Knapp, p, 82+)According to Dekmejian, â€Å"messianic notion-mahdism has received greater theological significance among the shittes , it is also a part of the Sunni belief system, as embedded in about fifty traditions (ahadith) in an unbroken chain of authority†. (Dekmejian, p, 64) Attacks of 9/11 and Difficulties for Muslims in New York According to Dr Shahid Sheikh, â€Å"Muslim families in New York City face unique problems in addit ion to those driving up homelessness citywide and beyond†. (Sheikh, p, 4) There are over 600,000 Muslims living in New York City, more than 7. 5% of the population.About 12% of students attending New York City’s public schools are Muslim. In New York City, a large percentage of the immigrant population is represented by Muslims. In the New York City, every third immigrant is the Muslim, and Muslims comprise of approximately sixteen percent of total foreign-born population of the New York City. Over forty different countries have been the destinations and origin countries of Muslim immigrants who are residing in New York City. In this regard, various social, cultural, and historical diversities have been brought in the city by these immigrants.Some of the regions are West Africa, Southeast Asia, South Asia, Middle East, Central Asia, etc. Since the incident of 9/11, suffering has been confronted by 1. 2 billion Muslims in the world. The name of Islam has been used for ca rrying out the crimes by extremists;Muslims have observed the prosecution of war by non-Muslim armies. It was pointed out by liberals that while terrorism has not been done by all Muslims, all terrorists are followers of Islam. On the other hand, it has been argued by terrorists that most of the victims are the Muslims. Extreme pressures on Muslim people are the result of this argument from different people.In the result, injury to the Muslim people has been emphasized recently. However, the reason of the occurrence of these injuries has not been mentioned in the emphasis. â€Å"Sept. 11 altered the course of Muslim life in America. Mosques were vandalized. Hate crimes rose. Deportation proceedings began against thousands of men. Some Muslims changed their names to avoid job discrimination, making Mohammed â€Å"Moe,† and Osama â€Å"Sam. † Scores of families left for Canada†. (Elliott, n. p. ) â€Å"Within weeks of 9/11 and the al-Qaeda attacks on the World Tr ade Centre's Twin Towers, all talk turned to terrorists and their possible connections with Islam.As a result, New York's 600,000 Muslims found themselves suddenly under the eye of suspicion†. (New York Muslims Cope with Life in a Changed Society, p, 2) At the sprawling Manhattan mosque, one of the several clerics, Imam Shamsi Ali, told that a lot of change has been observed in many things.In this regard, two perspectives of Islam have been brought in the New York City, that is, the negative, and the positive perspective. People are being reached out by us for their better understanding regarding the Islam, and the variation in their perceived understanding of the religion, which might be different from the real one.The Muslim community is now going through a kind of fear. However, self-confidence regarding Islam and community trust has also been learned through fear. In the Muslim work, political environment was changed by the incident of the 911. In this regard, dynamics dri ving changes have been examined by this study, which has considered the political-religious situations of the Muslim world.Firstly, a typology of ideological tendencies in various regions has been developed by it. Religious views are not the only difference between the Muslims, but political and social orientation of the Muslims has also been responsible for the gap among them.Secondly, the main cleavages, that is, the Sunni and Shi’a branches, have been explored by it. In addition, the difference between the Arab and non-Arab Muslim worlds has also been analyzed during the paper. It was also found in the study that the Sunni branch comprises most of the Muslims. Conclusion Conclusively, this paper has tried to define, examine, analyze, and differentiate between Shiites and Sunnis. In the introduction, the origin and history of Islam was studied that Mohammed (peace be upon him) founded Islam in the 7th century.As already been discussed, it was indicated that majority of the Muslim population comprises of the Sunni Muslims. Over the hundreds of decades, these ideological differences have spawned a number of deviating practices and positions, which have come to carry an ideological significance.The concept of Imam Mahdi was also studied and examined in the paper. On the other hand, the paper also examined similarities shared by Sunnis and Shiites. Oneness of the God, the Prophecy of Muhammad (peace be upon him), etc. are some of the similarities. In this regard, this study will help people in understanding Islam in a proper way.

What Is Imagery A Complete Guide

What Is Imagery A Complete Guide SAT / ACT Prep Online Guides and Tips A literary device is a technique a writer uses to convey ideas and messages to their readers. That means that as readers, we need to understand and use literary devices to fully understand a work’s major themes! Today, we’re going to take a closer look at how to use imagery to analyze a text. We’ll start by giving you the imagery definition before talking about why it’s an important tool for analyzing a text. Then we’ll walk you through some imagery examples in poetry and fiction and show you exactly how to analyze the imagery in each. By the end of this article, you’ll be able to talk about imagery in literature like a pro, so let’s get started. Seriously. Once you know what you're looking for, you'll see it everywhere! What Is Imagery? Definition and Explanation Have you ever read a book that makes you feel like you’re seeing, feeling, smelling, or tasting the same thing as the character you’re reading about? (We had that experience the first time Harry Potter tries butterbeer in Hogsmeade.) If you have, you can thank imagery for that experience! Imagery is the act of using language to create images in the reader’s mind. Writers use descriptive words and phrases to help the reader feel like they’re...well, wherever the writer wants them to be! Basically, the writer is trying to create a â€Å"mental image† for the reader through the words they choose. Here’s how one of the greatest horror writers of all time, Stephen King, describes imagery: Imagery does not occur on the writer’s page; it occurs in the reader’s mind. To describe everything is to supply a photograph in words; to indicate the points which seem the most vivid and important to you, the writer, is to allow the reader to flesh out your sketch into a portrait. In other words: you can think of imagery as painting with words in order to fuel the reader’s imagination! An easy way to spot imagery in a text is to pay attention to words, phrases, and sentences that connect with your five senses (sight, smell, taste, touch, and sound). That’s because writers know that in order to capture a reader’s attention, they need to engage with them mentally, physically, and emotionally. Since imagery is designed to connect a reader to a text, it’s one of the most powerful tools a writer has to communicate their themes and messages. The 2 Types of Imagery Any time a writer engages a reader’s senses, they’re using imagery...which means imagery is a really broad literary device. In general, however, imagery fits into two big categories: literal and figurative. Literal Imagery: Examples and Explanation With literal imagery, a writer is literally describing things to the reader. (Pretty straightforward, huh?) Writers often use literal imagery to describe the setting, characters, and situation for a reader. Literal imagery helps the reader picture where characters are, understand what characters are doing, and even foreshadow what might happen next. (For example, if the character is in a dark, dirty alley, they’re probably in a more dangerous situation than if the character is skipping through a field of daisies.) Let’s take a look at an example of literal imagery from Michael Crichton's Jurassic Park so you can see what we mean. In this scene, Dr. Alan Grant, Lex Murphy, and Tim Murphy are trying to hide from a tyrannosaurus rex: They were closer to the waterfall now, the roar much louder. The rocks became slippery, the path muddy. There was a constant hanging mist. It was like moving through a cloud. The path seemed to lead right into the rushing water, but as they came closer, they saw that it actually went behind the waterfall. The tyrannosaur was still looking downstream, its back turned to them. They hurried along the path to the waterfall, and had almost moved behind the sheet of falling water when Grant saw the tyrannosaur turn. Then they were completely behind the waterfall, and Grant was unable to see out through the silver sheet. Now that you’ve read this passage, close your eyes and picture the scene. You’re probably picturing a giant waterfall, a hungry tyrannosaurus rex, and a lot of danger, right? That’s because the literal imagery in this passage paints a very specific, literal picture that helps you imagine what’s happening in this moment! Magic, right? Not quite. Imagery works because the writer uses descriptive words and phrases to help paint a picture. Let’s take a look at the first few lines again and pick out some of the descriptive language that helps shape the scene: They were closer to the waterfall now, the roar much louder. The rocks became slippery, the path muddy. There was a constant hanging mist. It was like moving through a cloud. These lines are almost exclusively description, and Crichton uses phrases like â€Å"rocks became slippery† and â€Å"constant hanging mist† to help you imagine exactly what’s happening. A good way to pick out literal imagery is to look for nouns, then see how they’re described. For example, the noun â€Å"waterfall† is described as having a â€Å"roar† that gets â€Å"louder† the closer the characters get! From an analysis perspective, these literal images all work together to help build the mood, or tone, of the scene. In this case, the imagery of the scene contributes to its tense and suspenseful tone. The environment is treacherousnot only are the rocks slick, but the characters have trouble seeing through the mist and water. One false move, and they’ll be a tasty snack for a hungry dinosaur! Use this picture as inspiration for finding connotation! (This will all make sense in a second.) Figurative Imagery: Examples and Explanation Unlike literal imagery, figurative imagery uses on the non-literalor metaphoricalmeaning of words to paint a picture for the reader. Almost all words have two meanings: their denotation and connotation. The denotation of a word is its literal, dictionary definition. Figurative imagery, on the other hand, relies on the connotation- or implied meaning- of words and phrases to help shape a text’s themes and ideas. To see how figurative imagery works, let’s look at the first line of Shakespeare’s â€Å"Sonnet 130,† where the speaker is describing his lady love: My mistress’ eyes are nothing like the sun; Okay. Let’s zero in on the word â€Å"sun† here. According to Merriam-Webster, the literal definition of the word â€Å"sun† is â€Å"the luminous celestial body around which the earth and other planets revolve, from which they receive heat and light, which is composed mainly of hydrogen and helium.† But the speaker doesn’t literally mean that his mistress’ eyes aren’t like a ball of gas! So what does he mean? To figure this out, let’s look at the figurative imagery here. Take a minute and think of some of the implied or metaphorical meanings of the word â€Å"sun.† The word might make you think of warmth and happiness. It also might make you think of other images like burning, blazing, or fiery brightness. With this figurative imagery in mind, this line is better read as â€Å"my mistress’s eyes aren’t bright, warm, or happy.† Not only does figurative imagery help this line make more sense, it also clues readers into the message of the poem: that you can recognize someone’s faults and still love them and find them beautiful. One more quick note: because you’re a savvy reader, you’ve probably realized that this line from Shakespeare is also a metaphor, which is a comparison between two seemingly unrelated objects (in this case, â€Å"eyes† and â€Å"sun†). Writers often use other literary devices like metaphor, simile, and personification to help create vivid imagery for the reader. So don’t be surprised if you see imagery overlapping with other literary techniques! Can an Example of Imagery be Both Literal and Figurative at the Same Time? Absolutely! In fact, it’s quite common to see writers use literal and figurative imagery simultaneously. Take the first stanza of William Wordsworth’s poem, â€Å"Daffodils†: I wandered lonely as a cloud That floats on high o’er vales and hills,When all at once I saw a crowd,A host, of golden daffodils;Beside the lake, beneath the trees,Fluttering and dancing in the breeze. This stanza combines literal and figurative imagery. Literally, the images in this stanza help us see the speaker wandering around alone until he stumbles upon a patch of daffodils that are growing by a lake. This imagery is important to understanding Wordsworth’s poetry, which often explores the relationship between nature and man. The figurative imagery helps us learn a little more about the speaker, who’s an outsider. We can infer this because of the imagery he gives us; he imagines himself as a cloud floating over everything, able to see what’s going on but unable to participate. The daffodils, on the other hand, represent society. The imagery here is happy (the daffodils are â€Å"golden† and â€Å"dancing†), which is how the speaker views society as someone on the outside looking in. Imagery in Poetry: â€Å"Hope is the thing with feathers† by Emily Dickinson Now that you know more about imagery, let’s look at a poem that uses imagery to portray its major themes: â€Å"‘Hope’ is the thing with feathers - That perches in the soul -And sings the tune without the words -And never stops - at all - And sweetest - in the Gale - is heard -And sore must be the storm -That could abash the little BirdThat kept so many warm - I’ve heard it in the chillest land -And on the strangest Sea -Yet - never - in Extremity,It asked a crumb - of me. Imagery can make something abstract, like an emotion or theory, seem more concrete and tangible to the reader. By using imagery, writers can evoke the feeling they want to talk about in their readers...and by making their readers feel, writers can also help readers connect to the messages in their work. In this example, Emily Dickinson takes the abstract idea of â€Å"hope† and compares it to a bird. Dickinson paints images of hope doing all the same things a bird does: it â€Å"perches,† â€Å"sings,† and keeps â€Å"so many warm† with its feathers. And despite all these gifts, hope never â€Å"asked a crumb† of anything in return. By using imagery to take an abstract idea (hope) and make it concrete (a bird), Dickinson helps readers understand the nature of hope. For Dickinson, hope is something that costs little to have and yet offers us comfort in all of life’s toughest situations. Imagery in Fiction: Dracula by Bram Stoker Imagery can be an equally powerful tool for fiction writers, too. In Dracula, Bram Stoker uses imagery to drive home the horror of the novel. Let’s take a look at one particularly stand-out scene, where Arthur Holmwood has to kill his former fiancee, Lucy Westenra, who has been turned into a vampire: The Thing in the coffin writhed; and a hideous, blood-curdling screech came from the opened red lips. The body shook and quivered and twisted in wild contortions; the sharp white teeth champed together till the lips were cut, and the mouth was smeared with a crimson foam. But Arthur never faltered. He looked like a figure of Thor as his untrembling arm rose and fell, driving deeper and deeper the mercy-bearing stake, whilst the blood from the pierced heart welled and spurted up around it. His face was set, and high duty seemed to shine through it; the sight of it gave us courage, so that our voices seemed to ring through the little vault. Remember how we talked about how imagery can set a tone or mood? That’s certainly the case here. Lucy is visually described not as a woman but as a â€Å"thing,† and the â€Å"blood-curdling screech† she lets out is a great example of how auditory imageryor the sound of a scenecan contribute to its overall effect. (In this case, it amps up the horror of a once-delicate Englishwoman being transformed into a bloodthirsty beast.) It's the imagery associated with Lucy that shows readers how vicious and animalistic she’s become, which is no surprise: she’s joined Dracula’s army of the undead. Now, take a look at the imagery surrounding Arthur, Lucy’s former fiancee, and see how it compares to Lucy’s description. Even as he’s killing Lucy, Arthur is described as â€Å"a figure of Thor†meaning he’s strong, heroic, and good with a hammer. Stoker specifically says Arthur is â€Å"untrembling† in his task; despite its grisly nature, his steadiness showcases his commitment to protecting his country from the vampire threat...even when it means driving a stake in his lover’s heart. Additionally, his face has the â€Å"shine† of duty, which is a nod to the glowing, angelic halos of angels. Arthur’s bravery and light stands in contrast to Lucy’s dark, demonic nature, and Stoker specifically uses imagery to show readers how good can triumph over evil. 3 Questions to Ask When Analyzing Imagery These examples have shown you how to find and analyze imagery, but you’ll have to do this all by yourself when you take the AP Literature exam. But don’t worrynow that you’re an expert, finding and analyzing imagery will be a breeze! But just in case you get stuck, here are three questions you can ask yourself to help you better analyze imagery in literature and poetry. Question 1: What Did I Imagine While I Was Reading? The hardest part about analyzing imagery is finding it in the first place. Like we mentioned earlier, a good way to do this is to look for nouns and search for words that describe them. Then you can start asking yourself if those descriptions are figurative imagery (i.e., do those words have any implied or metaphorical meaning). But when you’re crunched for time, you can go back to the tried-and-true method of using your imagination. Which parts of the text made you picture something in your mind? Since imagery is designed to spark your imagination, there’s a great chance that section contains some sort of imagery! Question 2: What Does the Imagery Reveal About the Situation? This question helps you get to the meat-and-potatoes of your analysis really quickly. Once you find a piece of imagery, ask yourself what it’s showing you. It could be describing an important setting, plot point, or character. Make sure you’re asking yourself if there’s figurative imagery at work, too. If you’re struggling here, you can always go back to the â€Å"mental picture† we talked about with the first question. What do you see in that image? There’s a good chance that whatever you’re imagining matters in some way. Once you have that image in your mind, you can start to ask yourself why that particular image is important. Here’s what we mean: think about the Jurassic Park example we talked about earlier. The imagery there tells us some literal things about what’s happening in the scene, but it also adds to the danger and suspense of the main characters’ predicament. The same can be said for the excerpt from â€Å"Daffodils,† only instead of revealing a plot point, the imagery gives readers important insight into the narrator of the poem. Question 3: How Does the Imagery Affect the Mood of the Text? Once you find a good piece of imagery, ask yourself how it makes you feel. Is it hopeful? Scary? Depressed? Angry? The feelings associated with the imagery in a work can often reveal the theme of a text. Take Emily Dickinson’s poem. What feelings are associated with the imagery surrounding â€Å"hope†? Well, birds are tame and delicate, and the bird Dickinson describes sings sweetly through life’s fierce storms. Hope is clearly a reassuring, gentle, uplifting thing. By asking yourself why Dickinson thinks hope is good, you can start to figure out some of the messages of the poem! What's Next? Test out your new-found imagery chops by analyzing a poem on your own! We think that Dylan Thomas’ â€Å"Do not go gentle into that good night† is a great place to start. You can find the full text of the poem, as well as additional analysis, here. There’s more to literary analysis than just knowing your way around imagery! Make sure you’re familiar with the most important literary devices, like personification, before you head into your AP test. There are two parts to the AP Literature test: the multiple choice section and the essay section. Some students worry about the written portion of the test so much that they forget to study for the multiple choice questions! Don’t let this be your situation. Make sure you’re preparing for the whole test by reading through this guide to mastering the AP Literature exam’s multiple choice portion, too.

Essay Example Three Ways to Look at the Black Square by Malevich

Essay Example Three Ways to Look at the Black Square by Malevich The Black Square by Kazimir Malevich (1879 – 1935) is one of the most iconic and debated paintings. It features exactly what its name suggests: a black square. Why would Malevich compose this art piece? What is its significance? In this essay, we will venture into three ways of looking at this famous painting. The aesthetic of Suprematism For some background, the Black Square was painted with the aesthetic of Suprematism, which was invented by Malevich. The idea behind Suprematism is to use geometric forms in a limited amount of colors. Ultimately, it is about producing abstract art according to the supremacy of pure artistic feeling and not the direct rendering of objects (Malevich, Kazimir Severinovich, et al.). A painting about nothing in particular In light of this, there are several ways of looking at the Black Square. One of the interpretations of it is that it does not depict anything in particular and that it was the first painting to do so. According to the Tate gallery, â€Å"He made his intention clear; he wanted to completely abandon depicting reality and instead invent a new world of shapes and forms. In his 1927 book The Non-Objective World, he wrote: ‘In the year 1913, trying desperately to free art from the dead weight of the real world, I took refuge in the form of the square’ (â€Å"Five Ways to Look at Malevichs Black Square – List†). This quote could also refer to returning to a sense of simplicity, where the world is less identified. Malevich perhaps wanted to find a way to get rid of the rampant intellectualism in the art world at the time. A human touch to basic geometric shapes The Black Square was not painted perfectly. In fact, it does not align properly with the canvas. According to the website â€Å"Abstract Critical,† this has some implications: â€Å"There’s something tantalising about a wonky square. Its imperfection establishes a human dimension to what would otherwise be a cold, abstract ideal. This awkwardness and misalignment seems to activate the whole field of the painting† (â€Å"The Black Square†). The usually unwelcome or sharp shape of a square is given a human touch and warmth through Malevich’s rendering. It makes us look at basic geometric shapes in a new way. A way beyond rationality Also, the Black Square could have been a new language for painting. A variation of the original painting was on the stage curtain for the opera Victory over the Sun. Collaborating with musician Mikhail Matyushin and poet Aleksei Kruchenykh, this opera aimed to dislodge western rational thought through the story and the made-up language called â€Å"zaum,† which consisted of only sounds and no meaning. In effect, Tate curator Achim Borchardt-Hume said: â€Å"Malevich, infused with the spirit of his friend’s linguistic experiments, invented at breath-taking speed a new painterly language made up solely from shapes and colours. He called this language suprematism† (â€Å"Five Ways to Look at Malevichs Black Square – List†). So, the Black Square could be an experiment to transition the ideas from Victory over the Sun into paintings. It seems his collaborations inspired him to take up a new style and to express feelings beyond thought. There are many more ways to look at and interpret this seminal piece of art. However, three common ways of viewing the Black Square are: as an effort to free the art world of realism, to give a sense of warmth and human touch to basic geometric shapes, and to implement the ideas set forth in the Opera Victory over the Sun into a fresh painterly language. But it seems the most important aspect of this painting is what each viewer of the painting gets. Besides, Malevich fought against rationality and I think he would not want the Black Square to be rationalized. â€Å"Five Ways to Look at Malevichs Black Square – List.† Tate, www.tate.org.uk/art/artists/kazimir-malevich-1561/five-ways-look-malevichs-black-square. Malevich, Kazimir Severinovich, et al. Kazimir Malevich: the World as Objectlessness. Kunstmuseum Basel, 2014. â€Å"The Black Square.† Abstract Critical, abstractcritical.com/note/the-black-square/index.html.

15 NeuroMarketing Mind Hacks You Need To Be Using

15 NeuroMarketing Mind Hacks You Need To Be Using Can we really hack into the minds of our buyers and influence their decisions?  Some say we can, and theyve got the evidence to prove it. Research suggests that there are definite behavioral patterns that most people follow almost automatically, and understanding those patterns gives you  an edge in your niche. 15 NeuroMarketing Mind Hacks You Need To Be Using via @LarryGMaguire The Power Of  NeuroMarketing Since the time of the advertising greats like Claud C. Hopkins, the role of psychology in the decision making and buying habits of people  has been recognized and well documented. It has birthed a field of study commonly known as NeuroMarketing. And its findings will  give you deep insight into your buyers' and readers' behavior  to understand  what works and what doesn't in convincing them to buy from you. Call it what you like, NeuroMarketing or otherwise, the truth of the matter is everything you do on your site affects the perception of you and your product or service in the mind of your visitor. So, let's take a look at  the  NeuroMarketing  tactics and strategies that have been tried, tested, and shown to be effective at relaying our message to our buyers in their terms. Design  Your Content To Be Easily Recognized Design certainly influences your reader and positions your credibility from the get-go. So here are a few design hacks that will help you build your brand and grow your readership. 1. Brand your content to be recognizable anywhere it shows up. Research suggests  that we do indeed process advertising even if we don't consciously consider it. Big brand marketers know that once they build brand momentum, they need to continue building awareness their message. Think of when you ask yourself, â€Å"Where did I see that before?† Once you build brand momentum, continue building awareness for your message. #neuromarketingHow you can use unconscious branding. First, look into  branding for your blog. To make an impact, use your brand logo everywhere. Here  are  just a few examples of how you can do this: Insert your logo in your custom blog post images. Use your logo in your email signature. Insert your logo in your social media header images. Attach a branded image to your tweets and other social media posts. Use the same profile image across all platforms on the Internet. 2. Use color that connects with the emotions you want your readers to feel when they interact with your content. People make up their minds within 90 seconds of their initial interactions with products. About 62†90% of the assessment is based on colors. To top that off,  certain colors affect people in different ways, depending on our experiences.  Generally, it is agreed that certain colors evoke set  feelings in most people, and when  marketers use these colors, then they can influence people to make the right decisions. People make decisions within 90 seconds of seeing your product.  #neuromarketingHow you can use color in your marketing. Julie Neidlinger  already covered this  perfectly  in her post  about the psychological effects of color on your readers. Check out that robust post for tons of detail on this topic. 3. Use fonts that help your readers focus on the message rather than the design. The use of font type and style has a direct effect on the number of eyeballs that browse your content. Certain typefaces are associated and work well with particular professions, so choosing one that communicates your message  and matches your brand will help you connect with your readers. How to use typefaces correctly. I use Canva quite a lot. I think it's a great tool for building custom images with a good selection of Google fonts to choose from. I tend to use two typefaces in my custom images in order to keep my message consistent. Consider the following when selecting fonts for your blog and designs: Choose a look and feel that communicates your message. Stay consistent and use the same typefaces throughout your material. Use bold where necessary to increase the impact of one or more words in a sentence. Play around with color to contrast your message. Play with kerning. Kerning is the space between letters and can impact your message quite a bit. Center your text on an image or in the body of an article to  increase the impact. Check out this article and this one to understand the effect of typeface on your designs. 4.  Lay out your content so scanners can easily understand everything without reading it. Make your content as readable and scannable as possible. Bullet point key points or features and break your content up with images and quotes. Lay out your content to be easily scannable. #neuromarketingHow you can format for scanning. Lists: List posts are one of the most popular and shared post types. Use lists to break out important points that you want your readers to take away from your material. Don't just use boring default bullets, try make your bullets or numbers stand out more by using color or an image icon. Subheads:  Subheads expand on your heading and provide the reader a little more detail about your article or offer while further inviting the reader to move further into your content. Custom Images:  Use Canva to create custom images that you can place strategically within your posts, again, to highlight important points you want your readers to share and take away. The Sumome plugin allows your readers to share these images with a predefined tweet accompanied by your Twitter handle. Great for spreading the word! :  Use   a couple of times within the body of your posts to highlight or close out on an important point.  Ã‚  also allows your readers to quickly share your content with followers on Twitter. Break up long strings of text in your content with lists, subheads, and images. #blogging5. Suggest  action  with images. You have only 50 milliseconds to make an impression.  The  images you create, or get from other sources online and use on your site, will determine who you are and what you represent in the minds of your visitors quicker than a scalded cat off a hot stove. In Western society, your readers' eyes move top to bottom and left to right. And the reason for this is pretty obvious: It's the same way people read a book. If you use images of people, then the direction of their gaze can direct your readers' attention to where it's needed. Check out the highest converting landing page on LeadPages: How you can use images to direct your readers to action. In the image above, note the direction of the gaze of the pretty girl toward the opt-in box. It directs the visitor to take action and enter their info. You can use images to coax a particular response from your visitors. Make Your Readers Comfortable To Gain Their Trust Subliminal intention  passes below the normal limits of perception. So there are a few things you can do to help your readers feel comfortable with your brand  right from the get-go. 6. Show you’re confident, and your readers will be confident in your content and products. Research  shows that people readily accept the opinions of those they see as confident, even though past record may not be perfect. You can take advantage of this and give people what they want according to their preferences- you simply need to find out what floats their boat, and be confident in  your convictions. How to display confidence in your writing. Well there's only one real answer to this, and you certainly can't fake it. Research. Research until you get to the core of the information, and you will  have the ability to deliver the required information with certainty. There's a lot of rehashing of information online with many bloggers simply compiling information from others which results in vacuous content with no real substance whatsoever. If you want to display confidence in your writing, you must research deeply. Get off the fence, give your own opinion, and be definite about it. Find the research articles and link to them directly where you can. 7. Publish positive content to gain positive readers. Positive content performs better than negative  and is more likely to go viral.  Researchers  found that although content that is positive achieves greater virality, the content must arouse a high degree of positive emotion. Positive + emotional content is more likely to be shared. #neuromarketingThey also found that negatively centered content can also make the list if it arouses this high degree of emotion. How to use positive affirmation. Well, it's simple really. Focus on delivering your chosen message in a positive light. You may need to show your readers the potential negative effect of them doing the opposite, or taking some other choice, but you do want to finish on a positive note giving the benefits. Including a story of some personal experience can often deliver that x factor that makes the difference. Once you demonstrate that you understand them, offer them the solution to their problem. Your solution. 8. Help your readers easily understand what they don’t know. People avoid the unknown like the plague. If a product has little information or appears to be unfamiliar, then a buyer won't choose it. In other words, people are more likely to choose something they know the results of, preferring a known probability over an unknown probability. How to use the ambiguity effect. Offer Metaphors: When offering someone an option, try to deliver it with the addition of a metaphor. Metaphors help bring comfort, meaning, and familiarity to making choices. Make It Easy:  Keep the option you'd like your reader to select  simple and to the point, clear and concise. Use Stats: People trust statistics and rarely do their own research. Be the resource to use this to your advantage. 9. Make your content so easy to understand that it’s a no-brainer to check out your stuff. Familiarity brings cognitive fluency and reinforces the idea that repetition is the mother and father of all learning.  Fluency is the ease or difficulty in completing a mental task and can really influence your visitors' decision making. How you can use cognitive fluency. Make it easy for your readers to digest your information and make decisions. Publish consistent content that is easy to read and requires little effort to understand. Help your readers complete simple mental tasks to influence their decision making. Use subheads, images, and bullet points to break up the content. Write sentences no longer than 25 words, and paragraphs no more than 3 sentences long. Use white space to your advantage- use a less is more approach. Offer a clear call-to-action on every page and think about including it several times on the page. Write Your Blog Posts To Captivate And Maintain Readership Keeping and maintaining readership is super important, and you can use the psychology of marketing to keep folks interested. 10. Write awesome headlines that inspire action. Benefit + Time + Outcome is a headline formula that has been proven to be very effective. You obviously need to be selective about the number of words you use and how you put them together, but the formula works. The elements of the formula  don't always need to be included, but it seems to be very effective when they are all together. The elements break down like this: Benefit:  Outline the benefit to the reader in their terms and as simply as you can. Time:  Include a time frame when they can expect to reap the rewards of using the system. Outcome:  Show what the outcome will be if the reader uses your system. 11.  Draw on emotion to make a lasting impression. Emotion sells. I was at a business network meeting, and one of the fundraising members  showed us a YouTube video of a group of children who were the casualties of the Chernobyl nuclear disaster in the 1980s. Well, I can tell you there wasn't a dry eye in the house!  Needless to say he filled his contribution bucket that night. The point is: Emotion sells. When you  rock emotional energy in your writing, you're  well along the way to capturing the attention of your readers. But how do you achieve that? How you can use emotion in your articles. Include  your own emotional connection with the content you are producing, and choose words to  convey emotion. Try this list of power, emotional, common, and uncommon words to  add greater impact to your articles. Also use the headline analyzer  to measure the effectiveness of your headlines and subheads. No tears in the writer, no tears in the reader. - Robert Frost 12.  Build awareness with lots of touch points. Attention bias is where consumers are influenced overwhelmingly by their recurring or established thought patterns. An example of this is where you might have a love of hats. This love of hats leads to a tendency to notice hats above all other clothing. Marketers take advantage of this behavior pattern all the time.  They want to become established in your thought patterns.  And they start young, understanding that the earlier they get hold of you, the better is it for their brand recognition later. How you can use attention bias. Keep at it. Whatever methods you are using to get your brand out there, keep doing it. You must stay in the minds of your readers. Publishing and sharing something is better than nothing, and the more you get your stuff under the eyeballs of readers, the better. Post on social media every day. Blog consistently. Share your stuff again and again. Repost your articles on sites that are happy to accept them Guest post original articles. 13.  Use social influence to inspire engagement. People appear more attractive in a group than in isolation- that's the cheerleader effect. No one likes to be isolated. Group mentality has great momentum and influence in the decisions of your buyers. People naturally want to stay in the crowd where it's safe, so you can find ways to appeal to that bias. How you can use the cheerleader effect. Use a bunch of testimonials together, rather than only one or two. Use reviews as a means of showing other people's engagement with you or your product. 14. Confirm what your readers want to hear. Confirmation bias is the human tendency to search for and interpret information in a way that confirms our  preconceptions. Well, give 'em what they want and don't try to change their mind. If someone is already predisposed to your solution, then they will likely buy.

Homelessness and Health Care Essay Example | Topics and Well Written Essays - 1500 words

Homelessness and Health Care - Essay Example The burden imposed by substance abuse and mental illness are well recorded in homeless people. In addition, chronic diseases are common as many homeless persons have peripheral vascular disease, diabetes, renal disease, hypertension, liver disease, and respiratory problems. Skin diseases are also not left out and are extraordinarily frequent leading to costly hospitalization due to cellulitis. Frostbites and hypothermia are feared life hazards in the streets and have been implied as risk factors for the premature demise. Other conditions, such as lice infestations, pellagra, and diphtheria may ultimately lead to endocarditis from the toxins produced by Bartonella Quintana (Badiaga et al., 2008). The persons caring for this cohort of individuals must marry medicine with aspects of public health since HIV/AIDS and Tuberculosis are endemic, communicable diseases outbreaks such as influenza, violence and trauma are somewhat implied in homeless people and infestations common in shelter. C heung and Hwang (2004) investigated on elevated mortality rates in the United States, England, Denmark, and Canada. A peculiar and disturbing observation made was the apparent absence of notable inputs of health insurance on the predisposition of premature mortality. Incredibly, in the US, there remains 40 million plus citizens without a coverage of health insurance. The rest of the countries had had for a long time universal health insurance. Even with the necessity for a universal coverage, the initiative appears to fall short in preventing early deaths in the homeless population (Cheung & Hwang, 2004). Fundamental improvement in health care delivery is crucial to address the existing health care disparities for such population at risk. The health care of homeless families and individuals poses a distressing challenge to our traditional models of health care delivery. The undying urgency of striving daily for warm meals and safe shelter relegates health care to a less-immediate pr iority (Wright & Tompkins, 2006). Injuries fester and common illnesses progress resulting to increased cases of emergency unit visit and acute care hospitalization. Treatment plans that are sensible to those with family and home support are often inapplicable to difficult, impossible to have bed rest, he homeless people; simple changes of dressing, hard to secure medication and properly store them and adherence to therapy especially those that require multiple daily administrations is flattering.

Integrated Marketing Communications Plan Essay Example | Topics and Well Written Essays - 5250 words

Integrated Marketing Communications Plan - Essay Example As the paper declares marketing is the one function of management which has to be more concerned with activity that is external to the organisation, than that which is internal. Marketing activities are mainly conducted outside the organisation and are often undertaken by various managers, for instance, travel agents and web developers. The marketing process is also a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others. This essay stresses that in order to have a successful marketing strategy it is essential that the organisation understands and has the right balance of the marketing mix, which consists of four elements; product, price, promotion and place/distribution. The marketing mix is central to the organisations marketing tactics and once the market situation has been identified and evaluated, a decision is made to either penetrate or develop a particular market. Time is also an important factor in assessing the marketing mix to be offered as market situations are no longer stable, and instead can change rapidly over a short period of time. These changes can be brought on by global events such as natural disasters to industry changes, such as a major competitor suddenly leaving the scene from bankruptcy. By using the marketing mix as a tactical tool for planning marketing activities, it is quite possible to adapt in a timely manner and profitably to changes in the market environment. Royal Caribbean Cruises Ltd (RCCL) is one organisation that is seeking to expand its capacity despite an unfavourable operating environment. The economy of its home country, the United States is not performing well and serious risk to passenger safety have been posed in the form of the threat of terrorist attacks to health threats. This puts RCCL in a vulnerable position in terms of earnings and profits as a reduction in passenger numbers could jeopardise the future of its 27 300 employees. As marketing is almost solely responsible for generating sales and revenue, it is important for RCCL to consider a change in marketing activities, as well as undertake an environmental analysis

The Goal novel - Supply Chain Managment Essay Example | Topics and Well Written Essays - 250 words

The Goal novel - Supply Chain Managment - Essay Example The other way is to identify the hidden capacity within the plant be it in the machineries or the workers and utilize them. Alex identified that the goal of the plant and which he has to attain is to make money (Goldratt & Cox 46). In order to meet his goal, he will need anything that will bring him closer to attain it that is anything productive and identify all the bottlenecks preventing the attainment of the goal and do away with them. Managerial decision making is not an easy chore and it requires patience and a lot of team work. The manager also needs to seek advice from those with experience and try an all rounded approach for better results. Jonah was giving advice that was far too difficult and technical for Alex and it made him work even harder to figure it out, run the plant in the meanwhile and all these at the expense of his family. The more time he took to figure out Jonah’s advice, the more time his personal life

Website Field Trip 2 Essay Example | Topics and Well Written Essays - 750 words

Website Field Trip 2 - Essay Example , their financial status, the organizations they are affiliated with, job opportunities available with ABA and in all the entire purpose of ABA and the way it serves the customers. The website also offers memberships to students that are studying law, to different types of lawyers and all those who are interested in the profession of law. ABA provides the legal professionals with resources for the purpose of developing standard ethical codes, improvements of justice administration, focusing towards law school accreditations, so on and so forth. The website has briefings about its mission and goals and also the career opportunities in ABA. The website gives a good insight on many of the legal issues and requirements on different aspects for lawyers and law students both. The main purpose of the website is to give the law professionals information related to the subject and hence this website would prove to be highly useful for lawyers of any discipline and law students as well. This website can be strongly related to criminal justice, ethics and the course as it provides all the resources such as books and publications required to understanding law of any discipline and ethics as well. All types of government and legislative work details are elaborated on the website that allows the viewers to gain an insight on the law principles. Changes in policies are updated on the website making it easier to be well aware of policy changes taking place in the different disciplines of law. There is a separate section on ethics and professionalism and this section helps to understand the various ways on dealing with ethical situations, ethical opinions and how to respond in an ethical way towards various scenarios. For example, on the website professional conduct rules book is a new book and its information is updated on the ABA website. The new entries as such on ethics and professional conduct are updated on a constant mode. Criminal justice law cases are discussed and

Examin the relationship between sexuality and suffering in any of the Essay

Examin the relationship between sexuality and suffering in any of the texts - Essay Example What is most important to Genet, however, is not a simple recounting of his life story, but rather the elaboration of his aesthetic preoccupations. It is in this narrative that Genet identifies most clearly his means of literary production, and discusses the relationship of body to text. It is within the context of the stated reality, and as influenced by Genet's own sexual proclivities, that the theme of sexuality and suffering asserts itself. Traditionally, autobiography is a narrative form that has as its primary theme the recounting of the life of the author. The key element in identifying a narrative as autobiographical is, to use the terminology of Philippe Lejeune, the pacte autobiographie By identifying the pacte the ideal reader realizes without a doubt that the character denoted by "I" is indeed a projection of the author on the page. Genet accomplishes this in Journal principally by providing verifiable statistics regarding his "statut civil," - his date of birth and the circumstances which surrounded it. Though a Genet character exists in Genet's other novels, this information appears only in Journal du voleur. What is most remarkable about this fact is that, rather than stabilizing the identity of the author, by its very nature it destabilizes. The fact that Genet was orphaned at a young age, and that he knows only the name of his mother, and not that of his father, puts the author character in an awkward posi tion in a society more patrilineal than most. The Journal is in many ways, an aesthetic treatise, an examination of the ideas and practices that have made Genet a creator. The two fundamental concepts that drive his creation are "beauty," and a vertiginous space that we could call the "vide," or, "nothingness." His writing exists in a tense space between the aesthetic attractions of the physical world, and the intellectual imperative of the contemplation of the emptiness of existence. Genet attributes his attraction to the physical world to its beauty. Pinning down a precise meaning of beauty is difficult. In the short entry on "beauty" in the Oxford Companion to Philosophy, Aquinas is quoted as defining beauty as "that which pleases in the very apprehension of it" (80). This definition, though vague, does point to two components of the assessment of beauty, the observer and the observed. There is no beauty without a subjectivity to apprehend it. The article goes on to note that the physical beauty of a human being is hard to define in the absence of the desire that is aroused by that person in the beholder. Though philosophers have long searched to provide an understanding of the universality of beauty, we must ask if any assessment of beauty can be truly objective. It would seem that, in order for aesthetic judgements such as beauty to be meaningful, they would have to be understood in the context of subjectivity. Aesthetic philosophy, beginning with Longinus, has chosen to focus on the "sublime," that which transcends mere physical beauty and creates a deeper, more mystical meaning. In his treatise On the Sublime, Longinus says, "sublimity in all its truth and beauty exists in such works as please all men at all times" (107). In this case one might ask if any work could possibly live up to such a general definition. Longinus further elaborates on the nature of the sublime in the following quotation: By some innate power the true sublime uplifts our souls; we are filled with a proud exaltation and a

Website Field Trip 2 Essay Example | Topics and Well Written Essays - 750 words

Website Field Trip 2 - Essay Example , their financial status, the organizations they are affiliated with, job opportunities available with ABA and in all the entire purpose of ABA and the way it serves the customers. The website also offers memberships to students that are studying law, to different types of lawyers and all those who are interested in the profession of law. ABA provides the legal professionals with resources for the purpose of developing standard ethical codes, improvements of justice administration, focusing towards law school accreditations, so on and so forth. The website has briefings about its mission and goals and also the career opportunities in ABA. The website gives a good insight on many of the legal issues and requirements on different aspects for lawyers and law students both. The main purpose of the website is to give the law professionals information related to the subject and hence this website would prove to be highly useful for lawyers of any discipline and law students as well. This website can be strongly related to criminal justice, ethics and the course as it provides all the resources such as books and publications required to understanding law of any discipline and ethics as well. All types of government and legislative work details are elaborated on the website that allows the viewers to gain an insight on the law principles. Changes in policies are updated on the website making it easier to be well aware of policy changes taking place in the different disciplines of law. There is a separate section on ethics and professionalism and this section helps to understand the various ways on dealing with ethical situations, ethical opinions and how to respond in an ethical way towards various scenarios. For example, on the website professional conduct rules book is a new book and its information is updated on the ABA website. The new entries as such on ethics and professional conduct are updated on a constant mode. Criminal justice law cases are discussed and

Speech Analysis Rabbi Besser Essay Example | Topics and Well Written Essays - 2250 words

Speech Analysis Rabbi Besser - Essay Example What is even more, the speaker, namely his/her overall appearance and gesticulation, is also a factor in this equation. These three factors are perhaps the most important in effective public speaking. The purpose of this essay is for me to analyze a speech that I have heard, in terms of the above three factors, more specifically with regard to the guidelines of the Out-of-Class Delivery Form that I was given. I have chosen the speech of Rabbi Besser to analyze in this regard. Rabbi Besser is the Rabbi at my synagogue, and he was speaking at our weekly Saturday evening Havdalah. Starting from his physical appearance, Rabbi Besser looked very presentable in his dark suit and nicely polished shoes. The importance of personal dressing and grooming in public speaking is asserted by most writers of the topic. Rozakis states that not only the dressing of the speaker but his cleanliness is also very important (310 & 312). Condrill and Bough do not mention personal cleanliness separately, however, they do stress that the speaker should dress appropriately for the occasion (74). In this regard, Rabbi Besser was very well prepared for the speech, not only was he dressed well to suit the occasion, as I mentioned earlier, but he maintained good personal cleanliness that was quite apparent. Once Rabbi Besser started his speech, he started walking around the podium. I feel, that this took away from his speech as he moved around too much, causing the audience to be distracted by his movements. Though moving around can be a good method for holding the audience’s attention, however, I felt that the Rabbi used it excessively, causing a distraction. Moreover, the use of hand gestures by the Rabbi was excessive too. A gesticulation is a good tool in making a point in a speech; it sometimes helps elaborate what the speaker is trying to say. Additionally, gesticulation can also help the speaker in remembering certain key points of the speech.  Ã‚  

Theme Park Tourism Essay Example for Free

Theme Park Tourism Essay Domestic an International Tourism Economy, 303 Mihai Bravu Street, bl 18 A, sc B, ap 54, sector3, Bucharest, Email: [emailprotected] com, Phone 0744. 671. 291 Strutzen Gina 14 Alexandru Ioan Cuza Street, Voluntari, Ilfov, Email: [emailprotected] com, Phone: 0723. 212. 300, Romanian American Univerity, Faculty of Domestic an International Tourism Economy Theme parks are star players in the tourism industry, and play a special and important role in generating tourism demand. Theme parks are the main motivators for tourism trips to many destinations and core elements of the tourism product. Competition in the theme park market is growing also in terms of an increasing number of parks, but also relative to other uses of leisure. But in different areas, the theme park market in seems to be reaching its saturation point and the parks have to cater for visitors who are getting more and more experienced and demanding. Given these trends of growing theme park supply, environmental constraints and increasingly discriminating consumer demand, it can be concluded that theme parks, to survive in this competitive market, must optimize is, given an ever increasing number of parks and future trend of consumer behavior. Keywords: tourism, theme parks, development The theme park concept In general, theme parks can be defined as a subset of visitor attractions. Visitor attractions are described as permanent resources which are designed, controlled and managed for the enjoyment, amusement, entertainment, and education of the visiting public There are the main types of managed attractions for visitors: ancient monuments; historic buildings; parks and gardens; theme parks; wildlife attractions; museums; art galleries; industrial archeology sites; themed retail sites; amusement and leisure parks. Another definition of visitor attractions is regarded by specialists as â€Å"single units, individual sites or clearly defined small-scale geographical areas that are accessible and motivate large numbers of people to travel some distance from their home, usually in their leisure time, to visit them for a short, limited period of time†. Although this definition excludes uncontrollable and unmanageable phenomena the definition does imply that attractions are entities that are capable of being delimited and managed. The adepts of this definition consider four main types of attractions: features within the natural environment (beaches, caves, forests); man-made buildings, structures and sites that were designed for a purpose; other than attracting visitors (churches, archeological sites); man-made buildings, structures and sites that were designed to attract visitors and were purposely built to accommodate their needs, such as theme parks (theme parks, museums, waterfront developments); special events (sporting events, markets). These four types are distinguished by two aspects. Firstly, the first three types are generally permanent attractions, while the last category covers attractions that are temporary. Second, tourism is often seen as a threat to the first two types, and is generally perceived to be beneficial and an opportunity for the last two types. Managers of the first two types of attractions in general deal with problems caused by visitors, such as environmental damages and pollution, while managers of the other two types tend to aim to attract tourists, increase visitor numbers, and maximize economic input. The main features that distinguish theme parks from other kinds of visitor attractions are: †¢ a single pay-one-price admission; †¢ charge; †¢ the fact that they are mostly artificially created; †¢ the requirement of high capital investments. Theme parks attempt to create an atmosphere of another place and time, and usually emphasize one dominant theme around which architecture, landscape, rides, shows, food services, costumed personnel, retailing are 635 orchestrated. In this definition, the concept of themes is crucial to the operation of the parks, with rides, entertainment, and food all used to create several different environments. Examples of types of themes used in contemporary theme parks include history-periods, fairy tails, animals, water, marine and futurism. These themes are used to create and sustain a feeling of life involvement in a setting completely removed from daily experience. Most theme parks are isolated, self contained units. Furthermore, it needs to be noted that most theme parks are developed, targeted and managed as private sector companies, and are commercial enterprises. The world’s best known theme parks arguably are the Disney parks, such as Disneyland, Disneyworld and Euro Disney. The amusement parks, appeared previous the theme park concept, which were developed at the turn of this century and consisted of a mixture of entertainment, rides, games, and tests of skill provided at fairs, carnivals, circuses, and frequently they had an outdoor garden for drinking. Amusement parks were an important element of mass tourism in the pre-depression period. However, the World War II has strongly influenced the decline of the traditional amusement park. Many parks were forced to close down permanently, while others survived, on a reduced scale, into the 1950s or even beyond. Since the end of World War II the number and range of theme parks available to consumers has multiplied dramatically. The rise of car-ownership has increased mobility and allowed people to visit more isolated parks in their own countries that were previously inaccessible. Rising affluence has increased the amount of free time. Also, longer weekends and increased paid holidays have helped to stimulate the expansion in theme park visits. Furthermore, the growth of tourism in the past fifty years and the recognition of the economic benefits of tourism have led to the growth of purpose-built attractions, such as theme parks, specifically designed to attract tourists, and to encourage them to spend their money. Disney was the first to introduce a special and new style of parks around a number of themes or unifying ideas to sanitize the amusement park for the middle classes. The modern day techniques for reproducing landscape, buildings, and arte facts can create a reality in theme parks that has been previously the preserve of film and theatre. Through changes in transportation technology and social attitudes, downtown industrial and residential land has become redundant. For example, historic buildings are often inaccessible to the new scale of road, and historic buildings worthy of conservation are not always adaptable to new business practice. The current interest in urban space for leisure and the use of leisure as a generator for adaptation and renewal is significant. In marketing urban locations for new investment the quality of life is becoming identified with the quality of the leisure environment. During the 80’s and 90’s, theme parks began spreading around the world. While many developing nations are experiencing the entertainment of theme parks for the first time, the theme park growth slowed in the USA due to escalating costs and a lack of markets large enough to support a theme park. The development of theme parks over time has been different in every country, reflecting differences in a number of factors including: the level of economic development and the distribution of wealth; the transport system; the natural environment and built heritage; the national culture; the degree to which tourism is a matter of incoming foreign visitors rather than domestic demand. The tourism general environment of the theme parks The theme park and its total tourism environment need to be a place in which the entire array of physical features and services are provided for an assumed capacity of visitors. The tourism supply and demand market is the two sides that require close examination for theme park planning. Insight in market developments is necessary for taking a longer term perspective in theme park planning. The economic environment of theme parks The planning efforts of theme park are mostly directed towards improving the economy, because the economic impact of theme parks is generally positive including: increased direct and indirect employment, income and foreign exchange; improved transportation facilities and other infrastructure for tourism that residents also can 636 utilize; generation of government revenues for improvement of community facilities and services; the multiplier effect within the local and regional economy. Although improving the economy is an important goal, it will not be achieved unless planning for the economy is accompanied by three other goals, enhanced visitor satisfaction, protected resource assets, and integration with community social and economic life. For example, some theme parks use imported goods and services instead of taking advantage of locally available resources. Also, tourism can cause inflation of local prices of land, goods and services. The socio-cultural environment of theme parks The impact of theme park operations can bring both benefits and problems to the local society and its cultural patterns. A theme park in an area generates contact between residents and visitors. This can be problematic in areas where the traditional cultural pattern of the residents differs extremely from that of the visitors of a park. Also, when there is a substantial socioeconomic difference between the visitors and the residents this may cause a problem. For example, problems may include over crowding of facilities and transportation, over commercialization, misunderstandings and conflicts between residents and visitors because of differences in languages, customs, and value systems, and violation of local dress and behavior codes. Theme parks especially have peak attendance figures, and therefore the concentration of visitors in space and time is a major problem. On the other hand, tourism in an area may improve the living standards of people and help pay for improvements to community facilities and services if the economic benefits of tourism are well distributed. The psychically environment of theme parks Theme parks’ environmental impact is mostly negative and a cause for concern. As theme parks have been designed specifically to accommodate the modern visitor, the environmental impact of theme parks can include visual pollution like unattractive buildings and structures, and large unattractive car parks. The space occupation of parks is enormous and mostly involves destruction of parts of the natural environment. Other environmental problems are air and water pollution, noise, vehicular and pedestrian congestion, and land use incompatibility. Therefore, an essential element of theme park planning is determining the carrying capacities or use saturation levels of the area. The transportation of the theme parks Passenger transportation is a vital component of the theme park system. Theme parks have a relationship with transport systems in a number of ways: The transport networks make theme parks physically accessible to potential visitors and therefore are an important factor in determining the number of visitors a theme park is likely to attract. The e existence of major theme parks and attractions leads to the development of new public transport services to meet the demand of visitors. The transport is also important within destinations to make travel between theme parks and attractions and between attractions and services as easy as possible. The modes of transport can often be an attraction in themselves with passengers being encouraged to see using them as a type of special event. The novel methods of on-site transport are used to move visitors around the theme park in ways that will add to the enjoyment of their visit. The planning of inter modal transportation centers is needed for domestic local, as well as outside, visitor markets. The infrastructure of theme parks In addition to transportation facilities, other infrastructure elements include water supply, electric power, waste disposal, and telecommunications. These components are usually planned by the public sector. Even though private and independent decision making are valued highly by most enterprises in all tourism sectors, each will gain by better understanding the trends and plans by others. The public sector can plan for better highways, water supply, waste disposal, when private sector plans for attractions and services are known. Conversely, the private sector can plan and develop more effectively when public sector plans are known. Facilities offered by the theme parks Accommodation, hotels and other tourist facilities, provide services so that tourists can stay overnight during their travels. Other facilities necessary for tourism development include tour and travel operations, restaurants, retail 637 outlets, souvenir shops, financial facilities and services, tourist information offices, public safety facilities and services of police and fire protection. A theme park and its environment need to be planned in such a way that the entire array of physical features and services is provided for an assumed capacity of visitors. It is important in planning the services businesses to realize that they gain from clustering. Food services, lodging, and supplementary services must be grouped together and within reasonable time and distance reach for the visitor. The institutional environment The institutional elements need to be considered in planning the theme park environment. From national to local governing levels, statutory requirements may stimulate or hinder tourism development. For example, policies on infrastructure may favor one area over another. Also, the administrative laws and regulations can influence the amount and quality of tourism development in a particular area. Policies of the many departments and bureaus can greatly influence how human, physical and cultural resources are applied. The development of theme parks The theme park market worldwide has grown dramatically during the last decades. For example, in the USA (where most of the theme park trends originated), theme parks have more than 200 million paid attendees each year. This strong consumer demand has resulted in the development of many parks. These parks are not only growing rapidly in size and importance, but also are investing substantial amounts in new entertainment and facilities, and extending their services into relatively unexplored areas such as catering and accommodation.. Also, Asia is the theme park market for the new millennium. Even more, several Asian cities, like Bangkok, Singapore and Kuala Lumpur, want to become ‘tourism hubs’, and theme parks are central to these plans. Although in the Asian countries a shift from hopping centers to theme parks can be seen, the opposite can be observed as well indicating a growing role of retailing in existing theme parks. The relationship between merchandising and theme park visits clearly has potential for further growth, and the advantages of stimulating this demand are becoming increasingly recognized by theme park operators. They are racing to obtain more profits out of their rides, activities and exhibits by linking rides to merchandise and placing goods at spots where visitors are most likely to buy, and that is close to the key rides, activities and exhibits The objective is to give people a part of the park to take home and share with others. In Europe most theme parks were built in the last 25 years. First, theme parks were more a Northern Europe phenomenon, but recently, several regions and countries in Southern Europe have supported the growth of theme parks as an attractive option to increase economic input. Due to all these new parks built, the theme park market is saturating. Consequently, the competition in the European theme park market is growing. Not only in terms of the growing number of new other parks, but also due to other uses of leisure time and discretionary expenditure such as home-based entertainment systems. Managers of large theme parks are concerned about the scale of the investments required to add new exciting rides, activities and exhibits to their product. Especially, because a golden rule is that a theme park every year has to expand their park with a new attraction, to attract the required level of visitors European theme parks invest in average twenty percent of their turnover on new or better rides, activities and exhibits. Theme parks challenges The first challenge for theme parks managers is to integrate the elements in the park itself with all the elements defining the theme park environment in the theme park development plan. For example, theme parks cannot function without transportation possibilities to bring the visitor to the park, or food supply or accommodation to support the visitor’s stay. Planning a theme park requires significant public private cooperation. More and more public governments turn to the private sector for the provision of services and the production of new products However, in order for such processes to run smoothly in theme parks, greater understanding of the roles of both sectors is needed. All private sector players on the supply side of the theme park environment such as, attractions, services, transportation, etc., depend greatly on investment, planning and management policies of government. Conversely, governments depend on the private sector for many tourism activities and responsibilities. Therefore, cooperation between the public and private sector is essential. 638 Another characteristic of theme parks is that their demand is highly seasonal. For theme park planners seasonality effects mean that they need to plan the facilities in such a way that whatever season or number of visitors in the park, the visitor experiences in the park are optimal. Also, when demand for rides, activities and facilities fluctuates during the day this can cause problems for the park, such as congestion and time specific peaks at the rides, activities and facilities. For theme park managers, capacity planning and routing is therefore an important task to deal with these problems. For example, to optimize the visitor streams in the park and to minimize waiting times at the activities. Another characteristic is the fact that theme parks face high fixed costs and low variable costs. This means that the costs per visitor in the low season, when there are only few visitors in the park, are much higher than in the high season, especially if the quality of the visitor experience has to be maintained. Furthermore, each year parks require high investments to add new exciting attractions to their product to attract the required level of visitors At the demand side, theme park planners may rely on marketers to actively try and manipulate tourist demand, by price differentiation across seasons, special rates for early bookings and bundling of services and visits over time or with other tourist facilities in the region. Similar to other tourist attractions, theme parks first and foremost provide enjoyment to their customers. This implies that theme park managers face especially strong demands from customers for new and exciting innovations in their services. Special strategies need to be devised to deal with tourist variety seeking. Also typically a diverse number of services within a park is required to promote repeat visits and to cater for different members of visitors groups as seniors and children) and for different segments in the tourist population at large. This has important implications for theme park planning in terms of location and type of activities that should be introduced and supported. Detailed consumer information often is essential to meet these consumers’ requirements. The costumers requirements place special demands on theme park planners in terms of: meeting environmental standards imposed through (inter)national regulations and local communities, by increasing demands in terms of landscaping and design, and financial responsibilities in terms of managing large areas of land which need to be bought, leased or rented depending on the organization’s financial management strategy. Another challenge facing theme park planner is that planning a park requires special skills in terms of combining creative and commercial abilities. Theme park design is crucial in determining the success of a park. In terms of design, several different levels can be distinguished. First, rides, activities and exhibits have to be designed attractively and effectively both in terms of initial appeal and usage. Second, landscaping and urban designs are required to integrate the different single facilities into a whole based on the selected theme for the park. And finally, activities and services need to be arranged that can support and increase consumer experiences of the physical elements in the park. There also are some more general features of the theme park product that are shared with other services and that are a challenge to theme park planning. Meeting consumer demand must be done however without compromising environmental and socio-cultural objectives. Because the theme product is consumed and produced at the same time, the service must be right the first time. Therefore, adequate theme park planning is highly critical for optimizing the delivery of the theme park product to the consumer. The final challenges facing theme park planners are created by the theme park market. There is a growing competition in the theme park market, with an ever increasing number of parks and many parks expanding their activities. Even more so, the tourist demand market is facing demographic changes in the form of agreeing population, economic changes that lead to tighter family time budgets because of an increasing number of double earner households, and the introduction of new technologies such as multimedia entertainment that compete directly with the traditional theme park market. Knowledge of potential market origins, and interests, habits and other travel characteristics of the population is a necessary but not sufficient condition to plan the several components of the supply side. It is important for the parks to know how consumers think, and what makes them visit or not visit attractions, and when they want to visit a park. Also, for theme park planners, an estimate of peak visitor volume is essential to the planning of every feature of the theme park, parking, attractions, exhibits, toilet facilities, tour guidance, food services and souvenir sales. 639 It can be concluded that the challenges theme park planners face ask for planning methods that can integrate the different components in the planning processes within and across various levels of planning. References : 1. 2. 3. 4. 5. 6. 7. Clave, Clark, Global theme park industry, Cab International, 2007; Goelder, Ch. , Tourism – principles, practices, philosophies 8th ed. , Edit. John Wiley Sons, SUA, 2000; Wright, Godwin, The Imagineering Field Guide to Magic Kingdom Park at Walt Disney World Disney Press, 2005; www. themeparkinsider. com www. amusamentparks. com.