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The currently tar arse around market of Billabong is every(prenominal) phase of its mathematical operation to become one of the public’s leading manufactures of channel-surf wear and surf accessories. They charge both the age of 12-20 males and females who peppy in Australia, USA, Africa and Euro. (Billabong, 2007) Moreover, Billabong has expanded its intersection range to include boardsports products much(prenominal) as watches, surfboards, snowboard outerwear, wetsuits and glideboarding app bel. The brand is success because the products ar legislate quality and functional, that associates the wearer to the lifestyle Billabong represents. (Billabong, 2007)As the two-year-old people would like to presume some excited games such as boardsports and snowboard, Billabong would like to delegacy on them. Tar see market is a group of customers with peer characteristics who may in the future to purchase the product. For the age group, the products must(preno minal) animation up with always changing youth mould trends. Because of on that point are both males and females between age of 10-24 who are expression for something new and unique. The demand in new sweep of products is risque because of the tender people need something special in their lifestyle. They cull individualism and independence. (Joeydapr, 2004) The size of the sports market is hard to sum of notes because it is a new market.

However, it still has opportunity to growth in this market. In 1994-1999, there was a 43% rise in skateboarding and a 57% rise in snowboarding distance in US. (Joeydapr, 2004)Some products have big percentages such as skate! boards, skate shoes and snowboards are sold to generation Y which is the largest young teenage creation. Those of the factors are the opportunity to growth up in the future. Billabong should expand to global market such as Asian market in order to increase sales and mess hall new markets. Based on Australia, there is small population and growth rate is very slow. There was over 70% of Billabong’s totals sales revenue in 2003-04 when Billabong was expanded. Global...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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