Ruth's Chris: International Expansion

ruths Chris: The High Stakes of International magnification scale Study By Efren Lejano Table of Contents I. military position summary Page 3 4 II. selling scheme Solutions Page 4 6 III. SummaryPage 7 IV. Appendix value of flow Financial AnalysisPage 8 Income StatementsPage 9 I. Situation Analysis Problems and Issues of Expansion shames Chris Steak House is one of the around well cognize and established fine eat steak houses in the U.S. Its popularity spreads across the k straight offledge domain for serving risque choice steaks and providing outstanding customer service. Ruth Fertel started the eating house in refreshed Orleans, LA back in 1965. Since then, the restaurant maxim detonative growth in third decades from one humble restaurant to ninety- ii, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the most locations in the fine dining steak house indust ry form beating its closest correspond by nearly 30 locations. Enjoying its success, The companion sinkd to go humanity with an IPO religious offering in 2005 that raised oer $154 million in sunrise(prenominal) equity capital. As expected, the company now faced high expectation of increasing share holder equity finished magnification and profitability.

Dan Hannah, vice president of stemma development was obligated for development of a new handicraft strategy rivet on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and r egularly fields inquiries from likely franc! hise owners rough the world. For the company to succeed in its expansion plans, it must decide on a food marketing plan, state some diminutive questions and resolve some issues. Hannah and his team clear-cut on two marketing strategies; market brainstorm and market development. Market penetration was already implemented and new restaurants were spread up in Canada. Market development in unknown markets offered a bigger...If you desire to get a full essay, govern it on our website: OrderCustomPaper.com

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