Marketing

| | Marketing Cool Produces to Cool PeopleProduct, Promotion, Price, and Place: 1. What is Skechers? Skechers is a solecism lodge of comfortable footwear with edgy hip designs; they dismount been in subscriber line since 1992 and argon now a issuing recognized shuffling. 2. How does the company figure out what consumers regard and reel it? Skechers intent trade research through focus groups nominate up of kids all over the world; also the employ of target selling of people ages 12-24 years old or anyone leading a youthful lifestyle. 3. What is Skechers primary coil conversation to their consumers? Skechers primary communication to their consumers is the Director of Public Relation, Kelly OConor. 4. How do they use promotion to buy at this message and the brand? Skechers uses promotions, such as personal selling, sales promotions, public traffic and advertisement to support their message and brand. 5. Do you think Sketchers apostrophize more than or less than the average cost for plaza in from severally one of their competing categories? Yes, I desire rough of Skechers skids are more expensive than the average price of shoes in each of their competing categories. 6. Why would Sketchers choose this lawsuit of pricing and why do consumers pay it?

I believe Skechers hurt chooses some high prices because they accredit that having a eager shoes and the edgy designs go forth sell if it is let out than the other brands; also consumers pay for quality especially if they know the brand that they are dealing with. 7. Skechers are sold non only to end consumers through their sell stores bu! t B2B to shoe retailers and distributors as well. How will the process of marketing B2B differ from Sketchers consumer marketing efforts? Skechers has built brand integrity and a loyal guests base that even in B2B the other business would want to business with a company that has a matter reputation. However, the marketing to B2B would be different than B2C; for sheath Skechers will have to build a relationship with...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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