Employee Focus In Shoppers Stop

Employee Focus in Shoppers deterrent Details causal operation Code : CLSM039 Publication succession : 2005  Subject : Services marketing Industry : Retailing Length : 04 Pages Price : Rs. 100 To change over this cheek click on the button below, and select the compositors case from the list of available cases:  » Services Marketing » Marketing slip-up Studies** » Case Studies Collection » View Detailed Pricing entropy Key words: Shoppers chink, Employee, Training, Motivation, customer Care, Attrition, Retailing, Customer, Satisfaction Note 1: This caselet is intended for use only in material trunk discussions.  2: More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.   Abstract  This caselet starts with a description of the hoagy trigger preparedness program of Shoppers Stop which is sharpened on power train the new recruits towards customer satisfaction. It gives an insi ght into several(a) training and indigence initiatives taken by the sell chain. It besides discusses the innovative mathematical process assessment method pick out by Shoppers Stop. Issues:   » Importance of training employees in a retail set up.   » Role of want in improving customer service.   » Performance appraisals in retailing.

  Introduction Shoppers Stop was started by C.L. Raheja in 1991 when form retailing was unheard of in India. Since then, this form of organized retailing has grown from just Rs 50 bn in 1999 to an estimated Rs ccc bn in 2004, making it the fastest-growing ind ustry in the country.| | By declination 20! 04, Shoppers Stop was the leading player in the Indian retail sector with 16 stores (across India), with a ingrained retail seat of 725,000 sq ft. Shoppers Stop had 2,100 employees in 2004, up from 1,150 in 2003. The retailers main focus was on the customer and the person who accompanied to the customer - the employee. In their bid to delight customers, every retail player, namely Westside, Lifestyle, and Shoppers Stop continually emphasized training...If you want to present a all-embracing essay, order it on our website: OrderCustomPaper.com

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