Business Report

REPORT To: Title: Zubinos Board of Directors Issues facing Zubinos From: One coercive Consulting Contents 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 Executive summary creation Terms of extension Issue 1: Bad publicity Issue 2: Europe expansion Issue 4: Whistle chromatic Bar bid Conclusion Appendices [Prioritisation, Discussion, Recommendations] [Prioritisation, Discussion, Recommendations] [Prioritisation, Discussion, Recommendations] Issue 3: frolicsome resource management [Prioritisation, Discussion, Recommendations] Lessons from management book: Blue naval Strategy 1.0 Executive Summary Coffee - a loving cup of joy for coffee tree lovers. Zubinos offers branded coffee since 2001 and in view of the fact, they tolerate been enjoying earnings and already have a future excogitate to go into Europe. With an increase of profits by 77% from 2004 to 2005, Zubinos has already make a mark in the coffee industry. For Zubinos long consideration direction, they plan to open 75 coffee memorys by 2010 which is an just of 5 coffee shops a year. This is a vision that Zubinos plan to realize within the conterminous 5 years, and with the cooperation between Luis Zubino and the discern staff, we are sure that they volition work towards their goal.

1 As a founder, Luis Zubino possesses the entrepreneurial character which is important in a business. Therefore, he is able to engage their brand image which is Zubinoss identify strength. With this spirit, Zubinos opened a further 5 coffee shops by the end of 2003. wholly the shops had good designs and are attractive to t he young. Thus, as the coffee socialization! experiences growth, Zubinos is a successful coffee shop business. Nevertheless, they still have a room for improvement in their daily functions. 2.0 Introduction Zubinos is a branded coffee shop upholding the coffee culture. It was founded by Luis Zubino in March 2001 in the UK. As a starter motor to the coffee shop industry, Zubinos adopted a differentiation strategy. They exalted themselves by selling...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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