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Tuesday, April 23, 2019

Who is the audience for Metropolitan Opera Assignment

Who is the audience for Metropolitan Opera - Assignment ExampleThe question by Zamoyta (2011) confirms this as she describes the audience young-cultural-omnivores class which makes up about 73%.The ticket sales for opera house house seats range from $460 to $25 with the naughtyer end for premium seats and the lower end for stand up rooms (metopera tickets 2013-14). This explains why the target audience is made of well educated, middle and high class couples with high household incomes. For example in Nothern Ireland this audience earns an estimated income of $38,000 $80,000 (AudiencesNI, 2007). Education is also a key factor as people with higher education are likely to attend, with the degree level being the least (AudiencesNI, 2007). However, by-line the current drop in attendance over the last 7 years, the marketing target is break to the younger people, with more funding being put into the art to promote the $25 tickets which are low-priced (Orden, 2010).The largest audien ce for Met Opera has been in New York mostly for the live shows, but with the recent developments such as Live HD transmissions, the opera is gaining a larger audience across the continents especially from Europe. The opera also simulcasts to 1700 theaters in 54 countries across the globe (Wise, 2013).These people love art and they find the experience at the opera as a place for relaxation and enjoyment away from common social events such as concerts and sports. The Met Opera fits their lifestyle by giving them an opportunity to enjoy art through the staging of the plays, the natural experience produced in the sets, and the music with perfect acoustics.Orden, E. (2010, August 25). Opera Lover Targets Young Patrons With $25 Seats. Retrieved February 23, 2015, from The argue Street Journal http//www.wsj.com/articles/SB10001424052748703447004575449731766172828Wise, B. (2013, September 22). Report Opera Attendance Drops, Digital Engagement Rises . Retrieved February 23, 2015, from WQX R

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