Salvador sausage business plan Essay example -- essays research papers

1.0 Executive Summary By focusing on its heritage and the strength it brings into the products, their quality, and uniqueness, Salvadors will increase its sales to more than $2 one thousand thousand by the turn of the century, while improving the gross perimeter on sales cash management and working capital. This business end leads the way. It re bran-news our vision and strategic focus on the quality and grade we repose in our products and the market segment originally targeted. Our vision has been broadened by the victor we have found in the marketplace, to the extent of adding new products and current plans on additional items and services. It has given us a step-by-step plan to visualise and exceed our goals for increased sales, gross border, and profitability. This plan includes this summary, and chapters on the company, products and services, market focus, movement plans and forecasts, management team, and financial plan. 1.1 Objectives1. Increase sales to more than $ 1 million over the next three years. 2. Move gross margin to above 55% over the current product line and maintain that level. 3. annex products and services to meet market demand, again at 55% margin or above. 4. Sell $2 million of salsa and related Hispanic sustenance items and service by 2000. 5. Improve inventory turnover, reduce the cost of goods change while maintaining the high quality of the products. 6. To provide jobs to the Hispanic community that argon rewarding and fulfilling. 1.2 MissionSalvadors was built on offering the highest quality and value in its authentic hot salsa, filled with the history of the Hispanic community. quantify honored family recipes have been passed down through the generations, rich with ethnic heritage. well-educated consumers were looking for authentic products, filled with the best ingredients. The consumer was crying out for a change They wanted real down home Hispanic salsa. Salvadors answered this call, number 1 with its hot salsa, then adding mild and extra hot salsa, followed by chicken and blue corn chips. Constantly striving to supply what the consumer is asking for, we continually review what is available in the marketplace, and what isnt. Improving on what is available and providing new products and services to the areas of need will assure our success in a market driven by consumer demand. 1.3 Keys to Success1. Delivering high quality products that locate ... ...itional Ratios 1996 1997 1998RMA pluss to Sales 0.220.300.340Debt/Assets 35%-12%-24%0Current Debt/Total Assets 55%25%14%0Acid Test 0.582.465.430Asset Turnover 4.593.292.910Sales/Net Worth 7.082.952.340Dividend Payout $10.000.000